For most business owners, branding is a confusing topic.
Many of them don’t know that there’s more to branding than just their logo and style guide.
While a logo is an important part of branding, it’s not all that there is to it.
A brand is an experience; it’s the sum of every interaction your customer has with your company and its product/services. Your brand represents what your company stands for.
It tells the story of why, how and what you do and it communicates the values, purpose and personality you have as a business. It’s what helps people find you, trust you and buy from you.
Let’s take a look at what all you need to build a strong brand:
Get to know your brand.
Before you start putting together visual elements of your brand, you need to get to know your brand.
This is done by defining your brand mission, vision, your ideal client or target audience, the personality you want to portray and the values you stand for.
Together these things help build your brand identity.
In short :- Think of your brand as a living person who has a story to tell, a mission in life, values to base decisions on and a certain type of friends to mingle with.